How Bricks and Mortar Stores Can be able to Collect Their Customers Data
Electronic business has expanded its market share in a significant way. It is able to reach out to its customers effectively and to also grow the business by using all manner of data analysis strategies. When it comes to sales growth, however, blocks and mortar stores along the streets are still behind. This is because of the hardships they face when trying to match the skills of collecting customers data that their online competitors have. Bricks and mortar business are however working hard. There are new and innovative ways of obtaining their customer’s data that they are coming up with.
This will help them to analyze the numbers and come up with means of satisfying the customers better and also make more money in the process. Nowadays, brick and mortar retailers are applying the resources and marketing strategies that were previously only enjoyed by the online businesses. One way that many of these bricks and mortar stores are using to collect customers data and track their shopping habits, is through free Wi-Fi. In these stores, a customer is required to use their email address to access the free iWfi. These stores and then able to create an email database that can be used for marketing purposes.
Looking at the logins and off of a particular customer, they can tell how often they visit the store and the period they take in there. If you can link the purchasing data with the email address of a customer this can give you even more details. Using tracking software together with security cameras is another way of collecting customer’s data. There is easily accessible and cheap software that you can buy in the market. The buying habits of a customer and the type of products they are interested into can, therefore, be tracked and monitored through this.
To follow the changes of a customer and the places where they stay for long, this tracking software works with already existing security cameras. For better retail execution, you can use this data to put profitable products in these spots or signs for special promotions. And finally, there is also the events and loyalty schemes method. Using special events and loyalty schemes is something that has been in existence for so long. However, the data collecting tools have just been developed recently. You can get your customers to volunteer their data in these events and use it for marketing.